Head of Digital Platforms and Content – Job DescriptionOverview
The Head of Digital Platforms and Content is responsible for leading content production, digital operations, and governance across the organisation, managing a team of 22 within the Digital Centre of Excellence (COE). This role plays a critical part in shaping and governing digital content, managing website infrastructure, ensuring compliance, and optimising digital experiences.
Key Responsibilities
- Content Governance & Compliance
- Ensure all digital content meets regulatory and legal requirements, particularly in response to industry reforms and governance mandates.
- Maintain a compliance framework that safeguards content publishing processes.
- Oversee customer remediation and compensation content to ensure governance and accuracy.
- Facilitate content production across 50+ content owners, working closely with legal, compliance, and business stakeholders.
- Strategic Vision & Business Impact
- Shift the function from a technical migration focus to a commercially-minded content and digital operations strategy.
- Drive alignment between content initiatives and business KPIs, delivering measurable business value beyond operational execution.
- Lead process simplification and efficiency improvements within digital content operations.
- Develop a robust content framework to ensure content lifecycle management and auditing capabilities.
- Technology & Digital Operations
- Work within a global website platform and governance model, optimising operations while ensuring alignment with global constraints.
- Oversee Adobe AEM content management and collaborate with technology teams to integrate content with marketing automation and personalisation strategies.
- Support A/B testing, CRO, and tailored experiences, working with digital performance teams to enhance personalisation efforts.
- Explore opportunities to scale Conversational AI, expanding its role in content and digital engagement.
- Leadership & Team Management
- Lead a team of 22, including copywriters, digital producers, compliance managers, and operations specialists.
- Provide strategic direction across content governance, personalisation, and digital content operations.
- Mentor and develop future digital leaders, ensuring a high-performing, customer-focused culture.
Ideal Candidate Profile
- Industry Expertise – Must have experience in a highly regulated industry such as banking, insurance, superannuation, utilities, or telecommunications.
- Matrix Organisation Experience – Ability to work in a complex, multi-stakeholder environment with global governance constraints.
- Content & Personalisation Expertise – Deep understanding of content governance frameworks, digital content operations, and customer-centric personalisation strategies.
- Technology-Aware Leader – Strong collaboration skills with technology teams to drive seamless integration between content, automation, and personalisation.
- Strategic Leadership Capability – Must be a leader of leaders, with potential for senior succession planning.
Additional Considerations
- Location – Open to candidates in Sydney, Melbourne, or Brisbane.
- Hybrid Working Model – Office attendance required one day per week.
- Growth & Innovation – Opportunity to expand Conversational AI, scale content personalisation, and enhance digital content efficiency and automation.
This is a high-impact leadership role requiring a strategic thinker who can balance compliance, digital transformation, and business impact. The ideal candidate will bridge content governance with digital innovation, ensuring digital content is not only compliant but also engaging, efficient, and optimised for personalisation at scale.
