Overview:
B2B Marketing Managers develop and execute marketing strategies aimed at business customers, focusing on lead generation, sales enablement, and customer retention.
Duties & Responsibilities:
- Create B2B marketing campaigns to support sales and customer acquisition
- Develop content and thought leadership strategies tailored for business clients
- Manage email marketing, webinars, and event marketing for B2B audiences
- Collaborate with sales teams to align marketing efforts with lead generation goals
Skills & Qualifications:
- Experience in B2B marketing, demand generation, or account-based marketing (ABM)
- Strong understanding of the B2B sales funnel and customer lifecycle
