Overview:
Marketing Analysts use data insights to evaluate campaign performance, customer behaviour, and market trends. They provide actionable recommendations to improve marketing ROI.
Duties & Responsibilities:
- Analyse data from various marketing channels to assess campaign effectiveness
- Conduct customer segmentation and audience insights research
- Create reports on key performance indicators (KPIs) and marketing trends
- Use data to optimise customer acquisition, retention, and engagement strategies
Skills & Qualifications:
- Experience with data analysis tools such as Google Analytics, Tableau, or Power BI
- Strong numerical and problem-solving skills
- Proficiency in A/B testing and marketing attribution