Overview:
Marketing Automation Specialists focus on streamlining and optimising digital marketing workflows using automation technology. They ensure efficient lead nurturing and customer engagement.
Duties & Responsibilities:
- Develop and manage marketing automation workflows across email, social, and paid media
- Segment audiences and create personalised campaign triggers
- Integrate automation software with CRM and sales systems
- Analyse campaign performance and optimise based on key metrics
Skills & Qualifications:
- Experience with automation platforms like HubSpot, Marketo, or Pardot
- Strong understanding of lead nurturing and workflow automation
