Overview:
Marketing Managers lead and oversee marketing initiatives, ensuring that campaigns align with business objectives, increase brand awareness, and drive revenue growth. They manage teams, budgets, and multi-channel marketing strategies.
Duties & Responsibilities:
- Develop and implement integrated marketing campaigns across digital, social, and traditional channels
- Manage marketing budgets, allocate resources, and track ROI on campaigns
- Collaborate with sales, product, and content teams to create compelling marketing strategies
- Analyse market trends, customer insights, and competitor activity to refine marketing strategies
- Lead a team of marketers, providing direction, mentorship, and performance feedback
- Track and report on campaign performance, leveraging analytics to optimise efforts
Skills & Qualifications:
- Experience in multi-channel marketing, brand strategy, and campaign execution
- Strong project management and leadership skills
- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, or SEMrush
