Overview:
Performance Marketers specialise in paid media strategies to drive traffic, engagement, and conversions. They focus on optimising campaigns across paid search, social, display, and affiliate channels to achieve the best possible return on investment (ROI).
Duties & Responsibilities:
- Develop and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and programmatic channels
- Optimise campaigns to improve conversion rates and reduce cost-per-acquisition (CPA)
- Conduct keyword research and audience segmentation for paid media strategies
- Manage budgets and allocate spend effectively across different platforms
- Collaborate with creative teams to develop high-performing ad content
- Use A/B testing to refine ad creatives, targeting, and bidding strategies
- Analyse campaign data to identify trends and provide insights for continuous improvement
- Report on key performance indicators (KPIs) such as ROAS, CTR, and LTV
Skills & Qualifications:
- Proven experience in performance marketing, PPC, or digital advertising
- Expertise in platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads
- Strong analytical skills and familiarity with attribution modelling
- Knowledge of bid strategies, audience targeting, and tracking pixels
- Experience with marketing analytics tools such as Google Analytics and Data Studio