Overview:
Social Media Managers are responsible for managing and executing social media strategies to enhance brand awareness, engagement, and customer loyalty. They create compelling content, monitor community interactions, and track social media performance.
Duties & Responsibilities:
- Develop and implement a social media strategy aligned with brand goals
- Create, schedule, and publish content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter
- Monitor audience engagement, respond to comments and messages, and manage brand reputation
- Collaborate with marketing, content, and design teams to align messaging
- Analyse social media metrics to assess performance and identify improvement areas
- Stay informed on emerging social media trends, tools, and best practices
- Manage paid social media advertising campaigns and influencer collaborations
Skills & Qualifications:
- Proven experience in social media management
- Strong copywriting, creative storytelling, and community management skills
- Proficiency in social media scheduling tools like Hootsuite, Sprout Social, or Buffer
- Ability to analyse social media data and adjust strategies accordingly
- Experience in managing paid social campaigns